MEDIA KIT 2026
KickassOpinion
“Opinions That Resonate, Reviews That Dominate”
About Us
KickassOpinion is India’s boldest independent review and opinion platform, covering Technology, Travel, Lifestyle, BFSI, Health & Beauty, and Top 10 rankings. We publish honest, research-backed content for India’s most discerning digital consumers — urban, Gen Z, and millennial audiences who trust genuine opinions over paid reviews.
Our Audience
📍 Geography
- Primary: India (Tier 1 & 2 cities)
- Secondary: Indian diaspora globally
- Top cities: Delhi, Mumbai, Bengaluru, Hyderabad, Pune
👤 Demographics
- Age: 18–35 (Gen Z + Millennials)
- Gender: 55% Male / 45% Female
- Income: Middle to upper-middle class
- Language: English
🛒 Purchase Behaviour
- High purchase intent audience
- Actively researches before buying
- Trusts editorial reviews over ads
- Early adopters of financial products
📱 Device Split
- Mobile: ~70%
- Desktop: ~25%
- Tablet: ~5%
Content Categories
💳
BFSI
Credit cards, loans, insurance, mutual funds, UPI
📱
Technology
Smartphones, gadgets, AI tools, smart home
✈️
Travel
Destinations, hotels, flight apps, travel guides
💄
Health & Beauty
Skincare, grooming, wellness, fitness
👗
Lifestyle
Fashion, OTT, food, Gen Z trends
🏆
Top 10
Rankings across all categories
Ad Specifications
| Format | Size | File Types | Max Size |
|---|---|---|---|
| Header Banner | 728×90px | JPG, PNG, GIF, HTML5 | 150KB |
| Homepage Hero | 1200×300px | JPG, PNG, GIF | 300KB |
| Sidebar Banner | 300×250px | JPG, PNG, GIF, HTML5 | 150KB |
| In-Content Banner | 728×90px | JPG, PNG, GIF, HTML5 | 150KB |
| Category Banner | 728×90px | JPG, PNG, GIF | 150KB |
| Footer Banner | 728×90px | JPG, PNG, GIF | 150KB |
| Sponsored Article | Full post, 800–1500 words | Brief + brand assets | — |
| Featured Product Card | Category page highlight | Logo + copy | — |
| Editor’s Pick Slot | Homepage featured section | Logo + copy + image | — |
Terms & Conditions
- Minimum booking: 1 month per slot
- Payment: 100% advance via bank transfer / UPI
- Ad materials to be submitted 3 working days before go-live
- KickassOpinion reserves the right to reject ads that conflict with editorial values
- All sponsored content will be clearly labelled as “Sponsored”
- Performance reports shared monthly (impressions, clicks where applicable)
Let’s Work Together
Contact us for a custom proposal, package discounts, or category-exclusive deals.
advertising@kickassopinion.com